How Video In Print Turns Promotional Video Brochures into Storytellers

Brands are increasingly competing for attention today. So, video brochures are serving as a means to merge traditional print with digital storytelling. Video brochures are just like traditional brochures but with a screen and a speaker. They create a more engaging and memorable experience than digital or print-only promotions.

You can think of video brochures as custom-printed softcover or hardcover booklets with electronic components like speaker, display panel, and rechargeable battery embedded. So, video brochures can play or display pre-uploaded content when opened. If you want to learn more about the use of video-in-print for brand storytelling, then keep reading.

What Are Promotional Video Brochures?

Video brochures are pamphlets with a display screen, speaker, rechargeable battery, memory, and control buttons. It is about integrating video content into brochures for creating an immersive experience for viewers.

Promotional video brochures are the ones that are used for marketing. You can customise the content that you want the video brochure to display or play. You can also use customisable designs and branding elements for the printed outer cover of video brochures.

A variety of marketing materials can be displayed on video brochures. You can use them for displaying product demos, company presentations, event promotions, user testimonials, educational content, and more.

Here is a comparison of video brochures with other forms of marketing.

Approach	Engagement	Retention	Conversion	Sensory
Physical print-only brochures	Low	Low	Minimal	Tactile and visual
Digital-only ads	Medium	Brief period	Variable	Mainly visual
Email campaigns	Low	Medium	Medium	Digital-only
Video-in-print brochures	High	High	High	Auditory, visual, and tactile

Table 1: Comparison of marketing approaches

Why Video in Print Enhances Brand Storytelling

Here are the key reasons why video-in-print can enhance your brand storytelling.

A Multi-Sensory Experience

Promotional video brochures can create a multi-sensory experience for your customers. They tend to engage with content better when sight, sound, and touch is involved. This is why more than 90% of the organisations today use video content for marketing.

You can also create a more memorable and immersive brand experience for your customers with video-in-print. It will help you drive emotional connection and customer loyalty for your brand.

Standing Out in a Digital-Heavy World

Video brochures can help your audiences break through digital clutter by combining video with print. This is an alternative that promises better retention than constantly streaming online content.

Video brochures create physical and interactive experiences for customers. This can help you create a sense of exclusivity and increase the chances of brand recall. Just digital marketing would struggle to drive engagement to the extent that video-in-print can.

You can expect video brochures to drive more than 30% increase in conversion compared to traditional print materials.

Memorable & Shareable

Promotional video brochures can serve as a powerful tool for marketing due to their high perceived value. It can help create memorable as well as shareable experiences for the audiences. Audiences tend to remember more than 90% of video messages compared to only 10% of print.

Video-in-print stands out from traditional marketing materials or digital advertisements. Visual and auditory elements can be combined within a physical booklet along with personalised content for the audience. So, the potential return on investment and engagement will be higher.

How Video Brochures Are Used in Branding Campaigns

Here is how promotional video brochures are used in branding campaigns.

• Product Launches: You can use video-in-print format for immersive product demonstrations.
• Corporate Storytelling: You can use video brochures for presenting your company’s values and vision.
• Event Invitations: Video brochures can be used for sending out invitations in luxurious and high-impact format.
• B2B Sales Kits: You can use promotional video brochures for pitching to clients, where you can use persuasive video along with printed data.

Benefits of Using Video Brochures in Marketing

Here are the benefits of using video-in-print for marketing.

Higher Engagement Rates

Video brochures can help you achieve a higher engagement rate. Viewers tend to watch video-in-print content for longer than digital-only or print-only formats. More than 80% of the customers prefer to watch videos over reading texts when learning about products.

Premium Brand Perception

Promotional video brochures can help you create a premium brand perception. By combining tangible and immersive experiences, you can create an image of your brand as high-end and innovative. And the content format can also create a memorable and unique impression among audiences.

Tangible ROI

Video brochures can help you achieve a stronger conversion in your niche campaigns. It will help you create memorable and personalised experiences for your audiences. Consider the marketing campaigns for luxury items, education, and healthcare. You will be able to drive higher engagement, conversion and brand recall through effective product demonstrations and informative content.

Designing an Effective Promotional Video Brochure

Here are some tips that you should follow for designing an effective promotional video brochure.

• Make sure that the length of your video is short. But also ensure that it is long enough to create impact.
• You need to create alignment between brochure visuals and brand storytelling themes.
• You also need to maintain a balance between print design elements and video content placement.
• Consider the battery life of video brochures. Also, consider the user experience of the audience.

Ready To Try Video Brochures?

Promotional video brochures can help you close the gap between traditional print-only and digital experiences. It can be a powerful tool to highlight brand stories and demonstrate product features.

Video brochures will also help you create a more immersive, memorable, and impactful experience for audiences. You can boost conversion, brand recall, company image, and customer loyalty. So, get your video brochures and take advantage of video-in-print format today!